Senior Director of Marketing
Department: Marketing
Reports To: VP Content and On-Air Operations
Location: Houston, TX
Employment Type: Full-Time, Exempt
Level: Senior Leadership
Date Posted: 05/02/2026
Ministry Overview:
KHCB Radio has been serving the Greater Houston area for decades as a listener-supported Christian radio station, providing biblically-based teaching, worship music, and community-focused programming. Broadcasting on multiple frequencies including 105.7 FM and 1400 AM in Houston, KHCB also reaches 20 markets across Texas plus Arkansas, Florida, Louisiana, and Oklahoma. KHCB is committed to sharing the Gospel and encouraging believers through quality Christian content that inspires, equips, and connects communities to Christ.
Position Summary
The Senior Director of Marketing is responsible for developing and executing comprehensive marketing, branding, and promotional strategies that grow listenership, strengthen engagement, support donor development, and amplify KHCB's brand presence—both on-air and across digital platforms. This role requires a strategic leader with marketing expertise who is passionate about Christian ministry and media and can inspire both internal teams and external partners to support KHCB's vision and outreach. This position operates during standard business hours with flexibility for occasional evening and weekend events.
Ministry Responsibilities
Strategic Ministry Leadership
- Develop and implement a comprehensive marketing strategy aligned with KHCB's mission, values, and growth goals that advances Gospel outreach
- Maintain and enhance KHCB's brand identity across all platforms and touchpoints, ensuring consistent messaging across all of KHCB Media Group
- Lead cross-functional collaboration with programming, operations, and donor development teams to maximize ministry impact and organizational effectiveness
- Provide visionary leadership that inspires internal teams and external partners to support KHCB's mission of proclaiming the Gospel and discipling believers
Core Ministry Responsibilities
- Create and execute campaigns to increase listenership, digital streaming, and social media following that expand KHCB's Gospel reach
- Analyze audience data, market trends, and listener feedback to refine marketing efforts and improve ministry effectiveness
- Plan and promote on-air and off-air promotions, giveaways, and community outreach events that engage audiences and strengthen community connections
- Oversee the Director of Community Engagement to build strong relationships with local churches, ministries, nonprofits, and community organizations
- Collaborate with the Sr. Director of Donor Development to support on-air fundraising drives, donor development campaigns, and develop marketing materials that increase donor engagement and giving
- Coordinate promotional efforts for pledge drives and special campaigns that support KHCB's listener-supported ministry model
Operational Ministry Support
- Work with the Director of Digital Media to oversee website content, email marketing, social media, and digital advertising
- Collaborate with the Sr. Director of Programming to create consistent, engaging content and promotions
- Manage online reputation and ensure timely, positive communication with the audience
- Plan and execute paid advertising campaigns across radio, digital, print, and outdoor media
- Develop promotional partnerships with local businesses and sponsors that align with ministry values
- Oversee the creation of promotional materials and branded merchandise
- Lead, mentor, and manage marketing and community engagement team members
- Manage marketing budgets and allocate resources efficiently to maximize ministry stewardship
This job description identifies the essential functions and expectations for performance. It is not inclusive of all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his or her supervisor, with or without advance notice.
Required Qualifications
Spiritual Qualifications
KHCB is a Christian ministry and religious nonprofit organization (501(c)(3)). As such, all employees are expected to:
- Demonstrate a personal relationship with Jesus Christ as Lord and Savior
- Agree with and actively support KHCB's Statement of Faith
- Live a lifestyle consistent with biblical principles and Christian values
- Support the ministry's mission to proclaim the Gospel and disciple believers
- Be an active member of a local Christian church
Selected individual must be enthusiastic about working in an evangelical Christian non-profit and non-smoking work environment. Employee will be required to sign and adhere to KHCB's Employee Statement of Faith and Conduct. Employee may occasionally be required to discuss matters of faith or religion with listeners who contact the station.
Education
- Bachelor's degree in Marketing, Communications, or a related field
- Equivalent combination of education and experience will be considered
Experience
- 10+ years of marketing experience, preferably in media, broadcasting, nonprofit, or ministry settings
- Demonstrated success in brand growth, audience development, and campaign management
- Proven leadership experience managing marketing teams and cross-functional collaboration
Skills & Competencies
Technical Skills:
- Strong understanding of digital marketing, social media, and content strategy
- Proficiency in marketing analytics tools and data interpretation
- Experience with advertising platforms across radio, digital, print, and outdoor media
Core Competencies:
- Excellent communication, writing, and presentation skills
- Proven leadership, project management, and organizational abilities
- Ability to analyze data and translate insights into actionable strategies
- Creative, collaborative, and results-driven mindset
- Strong problem-solving and strategic thinking capabilities
- Ability to integrate faith into daily work and ministry interactions
Physical Requirements
The physical requirements described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit, stand, walk, and use hands and fingers to operate computer equipment and office tools
- The employee must occasionally lift and/or move up to 25 pounds of marketing materials or event supplies
- Specific vision abilities required include close vision and ability to adjust focus for computer work
- Travel required to local churches, community events, and partner organizations (estimated 10-20% local travel)
- Occasional evening and weekend availability for events and community outreach activities
Preferred Qualifications
- Advanced degree in Marketing, Communications, Business Administration, or related field
- Experience in Christian media, broadcasting, or faith-based nonprofit organizations
- Proven track record of successful fundraising campaign support
- Bilingual capabilities (English/Spanish) to serve Houston's diverse community
Equal Employment Opportunity Statement
It is the policy of KHCB to provide equal opportunity to all employees and applicants for employment in accordance with all laws and regulations of federal, state, and local governing bodies or agencies that apply to KHCB. KHCB will not unlawfully discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, or any other protected class status (except religion) recognized under applicable federal or state law.
KHCB is a religious nonprofit organization and Christian ministry that is exempt from certain provisions of employment discrimination laws where such exemption is permitted by applicable law. As permitted by law, KHCB reserves the right to prefer employees or prospective employees on the basis of religion in all employment decisions to advance and fulfill its religious mission and purposes. This means KHCB may lawfully require employees to affirm and live by its Statement of Faith and Christian values.
